We envision a world where the power of play and self-expression unites diverse communities, inspiring millions to embrace their playful nature and find joy in every moment. As a culture-defining lifestyle brand, KROM seeks to lead a global movement that transforms how people connect, create, and live with euphoria and authenticity.

KROM's mission is to design and create avant-garde kendamas and lifestyle products that inspire creativity, foster community, and encourage people of all backgrounds to embrace playfulness in their daily lives. We are committed to building a global community where self-expression is celebrated, helping individuals connect through the power of play, finding a counter-balance to digital entertainment, and live authentically with a sense of euphoria. We live by the quote:

"WORK AS IF PLAYING, PLAY AS IF WORKING."

meaning we approach every task with joy and creativity while treating play with the dedication and focus it deserves, blending passion with purpose in everything we do. We simply love to play, for the sake of quality in our lives, hence our slogan: 

PLAY LIFE

We are a kendama company and attitude brand: 

We are bold, unapologetic, creatively rebellious, and authentically free-spirited. KROM embodies a mindset that encourages people to embrace life without the constraints of societal expectations, to playfully challenge norms, and to express themselves with confidence and originality. It's an attitude that celebrates the power of living in the moment, finding euphoria in everyday experiences, and connecting with others who share a love for creativity, self-expression, and unfiltered authenticity. KROM's attitude is one of unconventionality - it’s about breaking free from the mundane, being "silly", pushing boundaries, and living with a sense of purpose and spontaneity. It’s not just about not caring what others think; it’s about actively choosing to prioritize fun, play, and self-discovery over the pressures to conform. Our attitude is a call to live life with vibrancy, passion, and a bit of playful defiance.

 

- KROM