Cookie-Richtlinie

Privacy Policy

At RUE PARADIS ApS (“we,” “us,” or “our”), we are committed to protecting your privacy and ensuring that your personal data is handled responsibly and transparently. This Privacy Policy outlines how we collect, use, store, and share your data when you interact with us or use our website. It also explains your rights under applicable data protection laws, including the General Data Protection Regulation (GDPR).

  1. Who We Are

We are RUE PARADIS ApS, a company registered in Denmark. For any questions or concerns regarding your data or this Privacy Policy, please contact us using the details below:

  • Company Name: RUE PARADIS ApS
    • Address: Hollandsbjergvej 433, 8950 Ørsted, Denmark
    • Email: yo@kromkendama.com
    • Phone: +45 31169777
  1. Data We Collect

We collect and process the following types of personal data:

  1. Contact Information: Name, email address, phone number, and shipping/billing addresses.
    2. Transaction Information: Payment details, order history, and details about purchases made via our website.
    3. Account Information: If you create an account with us, we collect your username, password, and preferences.
    4. Website Usage Information: IP address, browser type, operating system, and details about how you use our website (via cookies and similar technologies).
    5. Marketing Preferences: Your preferences for receiving marketing communications, including SMS.
    6. Communications: Any information you provide when contacting us, such as through email or customer service inquiries.
  2. How We Use Your Data

We process your personal data for the following purposes:

  • To provide our services: To process and fulfill your orders, handle payments, and deliver your purchases.
    • To communicate with you: To send order confirmations, updates, and customer support responses.
    • To improve our website: To analyze usage patterns and improve website functionality and user experience.
    • For marketing purposes: To send newsletters, promotions, and SMS marketing communications if you have consented to receive them.
    • To comply with legal obligations: To meet tax, accounting, and other regulatory requirements.
  1. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Performance of a Contract: To fulfill our contractual obligations when you purchase from us.
    • Consent: For sending marketing communications, including SMS, or collecting website analytics (if you have provided consent).
    • Legitimate Interests: For improving our website and services, or to prevent fraud and ensure security.
    • Legal Obligations: For compliance with Danish and EU laws.
  1. Sharing Your Data

We do not sell or rent your personal data. However, we may share your data with:

  • Service Providers: Third-party vendors that help us operate our website, process payments, or deliver orders (e.g., payment processors, shipping companies).
    • Legal Authorities: When required to comply with applicable laws or respond to valid legal requests.
    • Business Transfers: In the event of a merger, acquisition, or sale of our business.

All third parties are contractually obligated to protect your data and use it only as directed by us.

  1. SMS and Mobile Data Privacy

We respect your privacy and take the following steps to protect your mobile data:

  • No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
    • All SMS communications require your explicit opt-in consent.
    • Your mobile data is processed only for the purpose of sending transactional or promotional messages that you have agreed to receive.
    • You can opt out of SMS communications at any time by replying “STOP” to any message you receive from us.
  1. International Data Transfers

Your data may be transferred and stored outside the European Economic Area (EEA) when using certain third-party services (e.g., cloud hosting). We ensure that such transfers comply with GDPR by using services that provide adequate safeguards, such as EU-approved Standard Contractual Clauses or operating in countries deemed to provide adequate protection by the European Commission.

  1. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations. For example:

  • Order Information: Retained for 5 years for tax and accounting purposes.
    • Marketing Data: Retained until you withdraw consent.
    • Website Usage Data: Retained for a period of [Insert Retention Period] to analyze website performance.
  1. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.
    • Rectification: Request correction of inaccurate or incomplete data.
    • Erasure: Request deletion of your data (“right to be forgotten”).
    • Restriction: Request restriction of data processing under certain circumstances.
    • Portability: Request transfer of your data to another service provider.
    • Objection: Object to data processing based on legitimate interests or direct marketing.
    • Withdraw Consent: Withdraw consent at any time for processing based on your consent.

To exercise your rights, contact us at yo@kromkendama.com.

  1. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enhance your browsing experience.
    • Track website performance and user behavior.
    • Deliver personalized content and advertisements.

For detailed information, see our Cookie Policy. You can manage your cookie preferences through your browser settings.

  1. Data Security

We implement technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. These include encrypted connections (HTTPS), secure servers, and regular security audits.

  1. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Any changes will be posted on this page, and significant changes will be communicated to you.

  1. Complaints

If you believe we have violated your data protection rights, you have the right to file a complaint with the Danish Data Protection Agency (Datatilsynet):

For any questions or concerns about this Privacy Policy, please contact us at yo@kromkendama.com or +45 31169777.